Set during the vaudeville era, Gypsy is about a relentless stage mother, Rose, traveling the country with her two daughters, June and Louise, and their manager, Herbie. While June and Louise wish their mother would settle down and marry Herbie, Rose continues to pursue dreams of stardom for her girls. When June deserts the act, Rose turns Watch the Word of Mouth Feature! her attention to the shy Louise, whom she hopes to fashion into a star. When the act is booked into a burlesque house by mistake, Louise is forced into the spotlight and Gypsy Rose Lee is born.